There seems to be a trend within the growing network of watch companies and watch enthusiasts to pursue the route of minimalist designs. The percentage of watches I manage to come across are a mass of simple dials, simple textiles, and simple prices yet they seem to dominate the followers of the market. They are frustratingly inelegant, possessing the charm of a luke-warm cup of tea. Although the reach of these companies and customers might not be into the fantastic world and prices of haute horlogerie, there must exist within their price range some watch with genuine character and a moment of elegance. I must say they are not for me, and it has nothing to do with the complications (or lack thereof), the prices, or the brands aesthetic value: its the look. Devastatingly simple. The ability of companies today with the technology available to make a beautifully elegant design at next to no cost is widely available and should be capitalized.
Now I would like to introduce one of my favourite watch brands to introduce and maintain the essence of elegance, of simplicity, depth, and charm: H Moser & Cie.
The catalogue and design of their watches does not fall within the outliers of great extremes; shocking, almost grotesque cases and dials are nowhere to be found. They have led a pursuit to providing watch enthusiasts with something very special, a look that commands the most attention without drawing waste by shock value. It is a wealth of great complications set within exquisite chemical bases and garnished with a sweepingly timeless signature. I love these pieces. And at this point, a student, I have no capacity to afford one. The prices are great, wonderful, appreciative. But for me that bears no significance, merely appreciation. And that is what H Moser & Cie. is for me, simple timekeeping that recognizes the purity of the science and the marvel of its engineering. Love,
Stephen.
Anatomy of Time 